Centennial Relay Event Promotion
The Centennial Relay is an event put on by the Prince George Road Runners first held in 2019. The event required it's own unique branding to stand out from other events within the city, and to generate interest in the running community. Alpine Creative assisted in the creation of promotional materials including a logo, poster, social media event image, and business cards.
The branding was first established with the creation of a logo featuring a runner, tracing of the race's route, and three bars to indicate the three stages of the relay (a major differentiator for this particular event). Once the branding was in place the poster was created maintaining a consistent look, and including all key information and sponsors of the event. From here the design was reformatted as an event posting on social media.