eCommerce Website Checklist for Business Owners

If you’re thinking about selling your goods online, an eCommerce website is the way to go. Before getting started, however, there are a few steps to take as a business owner. Use this checklist to streamline the process of getting your eCommerce store started and to lead up to that first online sale!


On any eCommerce website, there is more content to the site than just the products for sale. The first step with any new website is building out the page structure and populating each page with relevant information. For example, a simple website structure may contain a home page, about page, products/services page, and contact page. When it comes to these website pages, understanding who your target demographic is, what value you can offer them, and what information might aid in their purchasing decisions is the key to successful conversions. Once your ideal customer has been determined, page content, photos, and the full customer journey can be catered to these individuals.


  • Product List – To sell online, we first need a list containing the following information for each product:
    • Product Name
    • Product Photo
    • Product Description
    • Any Product Variations (colour, size, etc)
    • Product Price
    • Any Tax, Shipping, or Other Information that Differs for Individual Products


  • Payment Processor Account – This account is used to handle online transactions for a small fee and, most importantly, to get you paid! Two commonly used online processors are Stripe and PayPal.
  • Legal Links – These pages are required by law in Canada for businesses that operate online. These can be written by business owners, lawyers, or using online tools such as Terms Feed (used to create the privacy policy of this website). It is important that as a business owner you understand and follow your legal obligations under these policies. The following pages make up the legal links on a simple eCommerce website.
    • Privacy Policy
    • Terms & Conditions
    • Return Policy (can also be included within Terms & Conditions)
  • Taxes – Tax rates applicable to your business type, products & region. Taxes for different industries can be found on both the Government of Canada website and individual provincial government websites.
  • Shipping Options & Rates – Options and rates for shipping to different service regions can be determined through Canada Post or other shipping providers. Multiple options can be added for different shipping methods, or the cost can be determined based on product(s) weight. Rules can even be set for free local pickup, if a customer spends over a certain amount on their order, or for a variety of other scenarios.

Ready to get started?

Whether you’re ready to take your business to the next level with an eCommerce website, or if you just have more questions about whether or not eCommerce is right for you, contact Alpine Creative. We provide free, no-obligation quotes on all projects, as well as website design and eCommerce solutions to meet your budget. Elevate your business today with Alpine Creative.

Photo by PhotoMIX Company from Pexels.